From pandemic project to strange success.
Ain't It Strange, sparked from a personal passion in 2020, channels the art of self expression. As the designer and creator, I've created a collection of stickers, keychains, pins, and more, merging clean design with a touch of oddity for this small business venture.
When creating the brand, I needed a limitless canvas. Thus, Ain’t It Strange was born. The name and logo serve as an open invitation for the unconventional, allowing the brand to seamlessly encompass a mix of designs.
A brand guide came in tandem with the logo. The fonts and colors used for the brand would also be used in the artwork.
Next, I started working on packaging. It needed to showcase the product in a way that also sold the brand.
I wanted to get creative with the brand, exploring different options to delight customers with memorable details. A custom wax seal on all online orders was one added touch that elevated the brand.
For my social presence, I wanted to make sure the brand came forward in everything that was posted, leading to a grid that felt on-brand.