A new look for your new ink.
Art & Soul Tattoo Parlor approached me for a rebrand. We embarked on a collaborative journey to capture their vibrant and customer-centric ethos.
Through a thoughtful branding process, we explored the rich hues of Cuban art and the national flag, weaving these influences into a design that echoes the welcoming essence of their space.
The branding process not only shaped the visual identity of Art & Soul, but also defined its authentic voice. With a commitment to being straightforward, honest, and welcoming, the brand ensures every visitor feels the genuine essence of the parlor.
The client requested a mix of icons. In addition to Cuban stars, they also wanted to infuse Japanese cherry blossoms and waves, creating a cultural oasis inside the parlor.