Logos and Branding

So, you've got the foundation laid. Your business is solid, your product rocks and you know exactly what you stand for.

Now what?

Here at Moxi, we’ll work together to find the perfect blend of this and that to build your brand identity.

You know you’ve got it goin’ on. It’s time to let the world see what you're made of.

Logo vs. Brand Identity

Your logo is the face of your brand. It's what people remember, sometimes even before your product.

Moxi will not just create a logo. One single logo will be transformed into a system of variations. Horizontal, stacked, logomark, color, black, white, .jpeg, .eps — we’ll ensure your logo is versatile and ready to meet all your needs.

Brand identity follows the logo. This is where we will define the rest of your aesthetic and voice.

Moxi will provide a complete brand guide. This guide will be your brand’s visual roadmap. In addition to logo usage, it will include notes on fonts, colors and any other visual elements needed for your brand.

We’ll also take a deep dive into your brand voice. Do you want to be perceived as warm and empathetic? Perhaps you’re more edgy and sleek? We’ll figure it out, together.

Finally, we’ll apply everything we’ve worked on thus far to the real world.