New logos that hit the jackpot.
The Kentucky Lottery underwent a rebrand in 2019. With that, came new games and new logos. Below are three logos were updated during the transition to the new brand.
Beginning with the Kentucky Lottery logo, the focus shifted from money greens to evoke the joy of playing, adopting a vibrant primary color trio. Adding a horse to the logo brought in a touch of Kentucky, enhancing the overall identity with a local charm.
For the Scratch-offs logo, the goal was to refresh its look to maintain recognizability while seamlessly aligning it with the new aesthetic of the updated Kentucky Lottery branding.
With the introduction of the Fast Play category, a new way to play the lottery, a fresh logo was needed. Mirroring the primary color trio of the updated Lottery logo, the design incorporates flames to symbolize the speed of Fast Play.